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Marketplace Myths 101:
- R-value equals performance.
- Owners don't care about performance (health, energy,
comfort).
- Builders and trades produce a healthy, efficient, and
comfortable environment.
- When Architects specify health, energy and comfort levels,
the trades will provide it.
- Owners will be satisfied without healthy, energy efficient
and comfortable homes.
- Oversized equipment solves all comfort and health issues
if it is "90 Plus."
- Insulation contractors are concerned about health, energy,
and comfort.
- Equipment and insulation manufacturers are concerned
about health, energy and comfort.
- Building systems operate efficiently even if there is
little or no connection with design.
Marketplace Facts 101:
- New home construction, over the next few years, will
decrease.
- Architects will increase their expertise as competition
increases.
- Public awareness of energy costs will increase demands
for real energy efficiency.
- Building performance (health, energy and comfort) varies
greatly in the marketplace.
- Modern construction methods and materials are adversely
affecting occupant's health.
- Modern construction poses a potential liability for
Architects, Builders and Designers .
- Architects, Builders and Designers who are concerned
about energy efficiency, health concerns, and comfort
will have a competitive advantage.
- Many Architects will need more data, experience, and
staff to deal with the ramifications of health, energy
and comfort.
- Energy and Indoor Air Quality experts will play an increased
role in assisting the architectural community on issues
regarding health, energy and comfort.
- Building "performance as a system" documentation
and application will increase as Architects, Builders,
and Designers implement the necessary changes.
- An Architect can engage the expertise of Advanced Insulation
Technology to assist in designing, specifying, procuring,
testing, verifying and correcting when needed. This enables
them to produce the desired results and invoice for services
rendered.
- Architects will have a competitive advantage by utilizing
the services of Advanced Insulation Technology.
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